Laundry4U picks up the bag, washes it and brings it back, so the promise is simply time. The seasoning puts that in the letters: LAUNDRY leans forward at speed and the U doubles as the U of 4U, one mark that already says who it is for. The drum becomes the frame for everything else, a disco ball for the hangover, a volleyball for the beach, a clock, a smile, a chat bubble. Blue on soap pink keeps it loud in a shop window and light on a phone, and every line of copy stays a one liner you can read from a moving tram.