Dreirad started with a three wheeled Ape and the idea that a sound system can park anywhere. The seasoning turns that silhouette into the mark: one solid shape that reads as a wheel, a speaker and a D at the same time. A single condensed alphabet carries every line up, so a poster can be shouted in red on the Donauinsel or burnt into a red room at Burgplatz and still belong to the same night. Tanzgebot is the rule in blue, the code of conduct is neon at the entrance, and the wheel goes on the next city.









